Posts Tagged ‘London Cycle Hire Scheme’

Guerilla Marketing hits the Boris-Bike

One criticism levied at the mayor re: the launch of the London bicycle hire scheme is that it has been sponsored by Big Business.  Namely a really Big Bank Beginning with the letter ‘B’.  It’s arguable that the scheme wouldn’t have happened had it not been for corporate sponsorship…but it is quite annoying that despite [...]

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